Peran Media Sosial dalam Meningkatkan Interaksi Pembelajaran di Kalangan Mahasiswa Universitas Madako Tolitoli
DOI:
https://doi.org/10.56630/tolis.v7i2.980Keywords:
Media Sosial, , Interaksi Pembelajaran, Teknologi Informasi, Komunikasi, Paradigma PendidikanAbstract
This research aims to investigate the role of social media in enhancing learning interactions among students at Universitas Madako Tolitoli. In the era of the Fourth Industrial Revolution, the development of information and communication technology has transformed the educational paradigm, where social media serves not only as a means of entertainment but also as an effective tool to support the learning process. Through qualitative research methods involving in-depth interviews and focus group discussions, this study identifies patterns of social media usage among students, as well as the challenges and opportunities faced in the academic context. The results show that platforms like WhatsApp, Facebook, and Instagram have enhanced collaboration and communication between students and lecturers, as well as among the students themselves. Social media facilitates rapid information exchange and creates a more interactive learning environment. However, challenges such as distractions and the spread of inaccurate information have also been identified, which can affect learning effectiveness. Therefore, it is essential for educational institutions to formulate clear social media usage policies, provide media literacy training, and integrate social media into the curriculum. This research is anticipated to aid in the creation of more innovative learning strategies that align with the needs of today's digital generation, while also motivating Universitas Madako Tolitoli to utilize social media as a strategic educational tool. With an appropriate approach, social media has the potential to foster more productive academic interactions and establish an adaptive and collaborative learning culture within higher education settings. Keywords : Social Media, Learning Interactions, Qualitative Research, In-Depth Interviews, Focus Group Discussions, Educational Paradigm, Information and Communication Technology, Interactive Learning Environment, Distractions in Learning
References
Ariani, M., Zulhawati, Z., Haryani, H., Zani, B. N., Husnita, L., Firmansyah, M. B., Sa’dianoor, S., Karuru, P., & Hamsiah, A. (2023). Penerapan media pembelajaran era digital. PT. Sonpedia Publishing Indonesia.
Bangsawan, M. I. P. R. (2024). MASA DEPAN LITERASI: MINAT BACA DI ERA MEDIA SOSIAL. Pustaka Adhikara Mediatama.
Blegur, J. (2020). Soft skills untuk prestasi belajar: Disiplin percaya diri konsep diri akademik penetapan tujuan tanggung jawab komitmen kontrol diri. Scopindo Media Pustaka.
Dito, S. B., & Pujiastuti, H. (2021). Dampak revolusi industri 4.0 pada sektor pendidikan: kajian literatur mengenai digital learning pada pendidikan dasar dan menengah. Jurnal Sains Dan Edukasi Sains, 4(2), 59–65.
Erwin, E., Judijanto, L., Yuliasih, M., Nugroho, M. A., Amien, N. N., & Mauliansyah, F. (2024). Social Media Marketing Trends. PT. Sonpedia Publishing Indonesia.
Hamzah, R. E. (2015). Penggunaan Media Sosial di Kampus Dalam Mendukung Pembelajaran Pendidikan. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 14(1), 45–70.
Isti’ana, A. (2024). Integrasi teknologi dalam pembelajaran pendidikan Islam. Indonesian Research Journal on Education, 4(1), 302–310.
Mursid, R., & Yulia, E. (2019). Pengembangan pembelajaran dalam teknologi pendidikan di era ri 4.0.
Nartin, S. E., Faturrahman, S. E., Ak, M., Deni, H. A., Mm, C. Q. M., Santoso, Y. H., Se, S., Paharuddin, S. T., Suacana, I. W. G., & Indrayani, E. (2024). Metode penelitian kualitatif. Cendikia Mulia Mandiri.
Sabarini, S. S., Liskustyawati, H., Satyawan, B., Nugroho, D., & Putra, B. N. (2021). Persepsi dan Pengalaman Akademik Dosen Keolahragaan Mengimplementasikan E-Learning pada Masa Pandemi Covid-19. Deepublish.
Saugadi, Nuralan, S., & Ikbal. (2025). Transformasi Pendidikan Di Era Artificial Intelligence (AI). 7(1), 107–111. https://doi.org/10.56630/tolis.v7i1.915
Sitasari, N. W. (2022). Mengenal analisa konten dan analisa tematik dalam penelitian kualitatif. Forum Ilmiah, 19(1), 77–84.
Situmorang, D. Y. (2023). Penggunaan Media Sosial Sebagai Alat Bantu Pembelajaran Dan Pengaruhnya Terhadap Interaksi Siswa. Jurnal Teknologi Pendidikan, 2(2), 110–119.
Tang, Y., & Hew, K. F. (2022). Effects of using mobile instant messaging on student behavioral, emotional, and cognitive engagement: a quasi-experimental study. International Journal of Educational Technology in Higher Education, 19(1), 3.
Umardani, U. (2022). Supervisi Pembelajaran Dengan Focus Group Discussion Meningkatan Kemampuan Guru-Guru Melaksanakan Proses Pembelajaran Dircovery. Daiwi Widya, 8(5), 150–172.
Williyan, A. (2023). Peran Platform Media Sosial dalam Mendorong Pembelajaran Kolaboratif Di Perguruan Tinggi. Indonesian Journal of Cyber Education, 1(1), 1–12.
Wiragunawan, I. G. N. (2022). Pemanfaatan learning management system (LMS) dalam pengelolaan pembelajaran daring pada satuan pendidikan. EDUTECH: Jurnal Inovasi Pendidikan Berbantuan Teknologi, 2(1), 82–89.
